Private Practice Marketing E-Course
Fill your practice with clients you LOVE and LIVE you’ve always dreamed of!
You’re spinning your wheels not knowing where to start when it comes to marketing your private practice.
You know you need to market your practice, but you aren’t sure what to do or what will give you the greatest return on investment.
You feel stuck, overwhelmed and frustrated. You’re disappointed that after spending years in school and tens of thousands of dollars, you weren’t taught the branding, marketing, and entrepreneurial skills needed to be successful in private practice.
You might have even considered giving up on your dreams or finding a more lucrative career path. You’re probably thinking… there has to be more to life than this!
You want to make greater impact by working with the clients you love, while making more money, having more freedom and living the life you’ve always dreamed of. You DESERVE this life!
Don’t you just wish you could wave a magic marketing wand and the marketing fairy would take care of everything?! You’re beginning to think effective marketing is almost as rare as a talking unicorn.
You wish you had a step by step PROVEN system to fill your practice with clients you love and live the life you’ve always dreamed of!
Perhaps you are expanding your business by creating an e-course, publishing a book, or hosting live events, but you’re struggling with how to market effectively.
We’ve been there! We used to exhaust ourselves by running after all the shiny objects trying to figure out what works (we know you know what we’re talking about) .
We get how FRUSTRATING marketing can be and we’ve made it our mission to help YOU change that.
We have invested hours upon hours and over $20,000 in trainings (just in the last 3 years alone), courses, books and programs to figure out the step by step system for marketing.
Marketing shouldn’t be a mystery!
Therapists deserve to feel INSPIRED by the work they love and get PAID WELL for it!
This E-Course WILL Help YOU
Achieve the Following Results
Create an authentic brand and craft marketing messages your clients love.
Create a high converting website and therapist directory profiles that attract your ideal clients.
Feel more confident with a personalized marketing strategy that highlights your natural talents.
Make a greater impact while having more freedom, making more money, and living your dream lifestyle.
Transform your mindset creating a demand for services in a way that feels authentic and aligned to you.
Let Us Help You Fill Your Practice
With the Clients You LOVE &
LIVE the Life You’ve Always Dreamed of!
Kate & Katie Co-Founders of The Private Practice Startup
Here’s What to Expect
from Each Module:
1. Mindset Mastery
- We jump into the Entrepreneurial and Marketing Mindsets and how therapists make the BEST marketers – did you guys know that?
- We help you reframe marketing so you can change your relationship with it. You deserve to feel COMFORTABLE and CONFIDENT with marketing. Let us help!
- We help you craft your DREAM lifestyle and private practice and take the steps to begin living into it!
- Having a mindset primed for marketing and business is essential for your success!
2. Magnetic Branding
- We help you create your DREAM vision, mission and company culture, which becomes the guiding principle for all business decisions.
- We help you create a magnetic brand that is authentically aligned to you and MAGNETICALLY ATTRACT the clients you are called to serve and absolutely love working with.
- We teach you how to position yourself to STAND OUT within a crowded marketplace so people remember who you are and what you do!
3. Ideal Clients Alignment
- We take a DEEP DIVE to help you get up close and personal with your ideal client. This is essential before you start marketing so you can fill your practice with clients you LOVE working with.
- You’ll get to know them inside out, walk in their shoes, and live a day in their lives. You’ll understand what motivates them, what pains them, what they need, want and desire.
- We teach you how to position yourself as the PERFECT person to help them reach their goals and dreams (like we said, you are already an AMAZING marketer, you just don’t know it yet)!
4. Marketing Message Mastery
- Once you are an EXPERT on your ideal client, you need to know how to speak to them so they know you understand them and are the PERFECT person to help them reach their goals.
- Knowing how to write clear and compelling marketing messages that hit on your clients pain points as well as their dreams and desires will make you STAND OUT no matter how saturated the market is.
- We teach you proven strategies to craft marketing messages that make potential clients say, “yes, yes, yes I must work with THIS therapist!”
5. Stellar Directory Profiles
- We teach you how to use the SECRET MARKETING FORMULA and apply it to your online therapy directories.
- Guess what… it’s pretty simple once you know the marketing formula. We keep using it over and over again. Rinse Wash and Repeat!
6. Websites That Convert
- Imagine having a BEAUTIFUL website with copy that speaks directly to your ideal clients. Clients feel compelled to work with you, because they know you’re the PERFECT therapist for them!
- We teach you the step by step framework for how to create a beautifully designed, HIGH CONVERTING website.
- We show you exactly what needs to be on your website and how to avoid the common website mistakes therapists make that are killing their practice!
- PLUS we show you a PROVEN FORMULA to create an attractive home page, stellar specialty pages, and a spectacular about me page.
7. Marketing Strategies & Your Superpowers
- We often see therapists spreading themselves too thin trying to do “all the things” leaving them overwhelmed, exhausted, and with little ability to predict results to generate new clients and more income.
- When you find marketing strategies that ALIGN with your personality, natural talents, and strengths, marketing becomes FUN and EASY.
- We teach you EFFECTIVE online and offline marketing strategies. We also discuss what to outsource and why.
- We show you how to create your 90 day strategic marketing plan to kick start your next quarter with an awesome marketing strategy!
You deserve to have your dream private practice without wasting precious time, energy, and money learning things the hard way. Let us help you fast track your practice success!
What’s Included with the E-Course Self-Study?
Self-paced DIY program with a recommended 90 day plan.
Includes 7 main modules with a total of 21 submodules.
Lifetime access to the e-course.
Fun surprises, guest appearances and lots of celebration cheering you on!
Marketing Messages Blueprint Worksheet
Superstar Talents Worksheet
Stellar Speciality Page Formula
Awesome About Me Page Formula
The Framework to Create a High Converting Website
Practice Building Videos
Dream Lifestyle and Practice Visualization Exercise
Goal Planning Worksheet
Brand Values Assessment
Ideal Client Character Study Worksheet
90 Day Marketing Planner
Each module comes with “Growth Work” (like homework, but that is boring) to help you take what you learned and implement it.
Each module includes links to recommended podcasts and other resources specific to each topic.
Weekly email reminders, telling you exactly where you should be. It is like having us as your accountability partners.
The Proven, Step-by-Step Secret Marketing Formula
Take A Sneak Peek Inside!
PLUS We’re Gifting You Awesome BONUSES (Total Value $2,134)
Practice Building Videos
You’ll get 23+ additional practice building videos, which will keep growing as we continue to add new videos over time.
Private Practice Paperwork
Protect your practice with our most comprehensive package of customizable Attorney Approved Private Practice Paperwork.
1 Hour of 1×1 Coaching
Get one hour or two 30 minute laser focused individualized coaching sessions from Susan Block our “Startup Coach” to support you on your practice .
Client Converting Call Script
Boost your confidence and convert more potential clients into actual clients using this step-by-step proven script.
TOTAL VALUE OF E-COURSE + BONUSES = $4,631
3 Easy Payment Options to Choose From:
Check Out What Our Alumni Are Saying!
You DESERVE to work with the clients you LOVE and
live the LIFE you’ve always dreamed of…
DON’T WAIT… Get Started NOW!
How is the E-Course Self-Study option different
from the E-Course + Coaching program?
- AMAZING RESULTS – It’s so important to invest in yourself and your practice. When you go “ALL IN” on yourself, that’s where the MAGIC happens and you get amazing results!
- INSTANT, LIFETIME ACCESS – The e-course self-study option allows you to access the entire course immediately so you don’t have to wait for our coaching program to start.
- FAST TRACK YOUR SUCCESS – Don’t delay your private practice dreams while waiting for the full blown e-course + coaching program to start. You can start working toward your private practice success by diving into the course NOW. You deserve to fill your practice with clients you LOVE and live the life you’ve always dreamed of!!
- GO AT YOUR OWN PACE – We give you a suggested schedule to consume the content and do the work setting you up for optimal success. The e-course option is FANTASTIC for those who want to DIVE IN now to start working toward filling their practice with clients they love and living their dream lifestyle.
- IDEAL FOR MOTIVATED & DISCIPLINED THERAPISTS – The e-course option is great for highly motivated and disciplined therapists who are really good at doing the work, following through with assignments, applying the step by step systems presented to you, and then reaping the rewards. It’s totally doable, you’ve got this!
- LASER FOCUSED COACHING – You’ll get one hour of 1×1 Laser Focused Coaching with Susan Block, our Startup Coach to help you while you’re implementing everything that you’ve learned. You can decide if you want to use the one hour all at once or set up two Laser Focused Coaching sessions as you go through the course. If you decide you want to upgrade to our full-blown coaching program later, you can easily do so by paying the difference in the e-course only and e-course + coaching program.
E-COURSE + COACHING:
- ACCOUNTABILITY – The e-course + coaching option is for people who want to streamline the process with more accountability and who enjoy group coaching. This option gives the greatest amount of support and encouragement since we’ll be tackling the work together. If you love working with and supporting others, this is a great option for you.
- DIRECT SUPPORT – Our past coachees often experience faster transformations, because they have direct support while doing the work on themselves and their practices. The best part is you receive coaching from 2 practice building gurus who built their 6 figure practices from the ground up.
- LAUNCHES A FEW TIMES PER YEAR – We only launch the e-course + coaching program a few times per year so you may have to wait longer to get started. If you want to wait for the next cohort to open, CLICK HERE for more information and to be the first to know when we are preparing to open up enrollment for the next round.
Who This IS For
If you want a winning entrepreneurial mindset and more confidence as a business owner. THIS IS FOR YOU!
If you want to build your business around your ideal lifestyle so you don’t have to sacrifice time with your loved ones. THIS IS FOR YOU!
If you want to create a brand that is authentically aligned to you and attracts your ideal clients. THIS IS FOR YOU!
If you’re a therapist in private practice with a niche or would like to clarify your niche. THIS IS FOR YOU!
If you want to learn the secret formula for writing copy that will fill your practice with clients you love. THIS IS FOR YOU!
If you want to know the necessary framework for a beautifully designed website. THIS IS FOR YOU!
If you want more money and more freedom, while making a greater impact in the world. THIS IS FOR YOU
If you want to discover the marketing strategies that are aligned with your natural strengths and talents. THIS IS FOR YOU!
If you want to have fun, roll up your sleeves and do the work to get results. THIS IS FOR YOU!
Who This ISN’T For
If you wish the marketing fairy would sprinkle magic practice building fairy dust and poof your practice is full. NOT FOR YOU.
If you want to remain on insurance panels and aren’t interested in building a full-fee private pay practice. NOT FOR YOU.
If you want to exhaust yourself by “DIYing” everything. NOT FOR YOU.
If you’re ok with outdated marketing strategies that leave you exhausted and overwhelmed. NOT FOR YOU.
If you think niching is a terrible idea and you want to remain a generalist for your entire career. NOT FOR YOU.
If you want to sit back, relax, and just Netflix and chill all day long. NOT FOR YOU.
If you have trouble following a step by step proven system or don’t want to follow instructions in the course. NOT FOR YOU.
If you aren’t good at motivating yourself and are not self-disciplined. NOT FOR YOU.
If you are unwilling to put the time, work, and effort in to building the practice of your dreams. NOT FOR YOU.
You Deserve to Love Your Life and
Have Your Dream Private Practice, Let Us Help!
Our coachees are filling their practice with clients they LOVE, expanding their group practices, selling out their events, and living their dream lifestyles! See what they say below…
“The course transformed my uncertainty into confidence, while building a thriving and growing practice. It changed my mindset, rejuvenated my passion, and inspired me to think bigger, bolder, and braver. Within the first two weeks I filled 25% of my casework with 100% of my ideal client and that is using only a fraction of the course material.”
“I became so much more confident. My belief that I can independently take care of my family though my private practice increased 100%. The information in this course is priceless!! It’s so worth the cost and more as it would have taken me years to learn on my own. This is the best investment I’ve made in my practice!”
“I’m only about 25% into integrating all the changes I learned, and in just a few weeks our calls more than doubled and in about a month our group went from 55% to 85% full! I went from maintaining for months, to almost full and ready to hire two new clinicians next month. The return on investment is a no-brainer.”
“I wish I had this course when I was just starting. It would have saved me so much time and money. What I’ve learned in just a few weeks, took me YEARS to figure out. They take the guesswork out of growing your practice in a concise, easy to follow approach. I HIGHLY recommend this course to anyone just starting, feeling stuck, or ready to take their growing practice to the next level.”
“It was Phenomenal. When I first started, I was at 3 clients. After the E-course, I had 9 consistent ideal clients coming each week. That’s without even finishing the website or doing the Google ads. I have more than doubled my case load. I can’t wait for what I’m going to see when those huge pieces from what we learned from the E-course are complete.”
“It was AMAZING! I learned an insane amount and I am so grateful for such a phenomenal program. It’s something that ALL therapists in private practice NEED. They break it down step by step on how to create your marketing messages and then how to actually execute it to attract your ideal client. I love how professional both of them are, the energy that they bring, and their incredible business savviness.”
What’s My Investment?
If you want to LEVEL UP and grow your dream practice, investing in yourself with a step-by-step proven program is PRICELESS. It SAVES you time and MAKES YOU MONEY!
When you make a decision to invest in yourself and your business, that’s where the magic happens! It has worked wonders for us as well as our Private Practice Marketing E-Course alumni. We are constantly blown away by the results they achieve!
Our course will teach you how to build a solid foundation for your business and create a marketing strategy based on your strengths so you can build a business you LOVE, fill your practice with clients you adore, and live your dream lifestyle.
Let’s break down the investment…
If you choose the “pay in full” option below, all you need is ONE new client at $130 for 10 weeks to pay for the course and continue to make money for a lifetime! Wouldn’t you say that’s worth it?
3 Easy Payment Options to Choose From…
Frequently Asked Questions
WHEN IS THE REGISTRATION DEADLINE?
The registration is open at any time! If you get up in the middle of the night from a dream because a voice told you to sign up, you can!
WHAT ABOUT THE E-COURSE SELF-STUDY OPTION, WHEN DO I HAVE ACCESS TO THE MATERIALS?
If you’re taking the e-course without coaching, it’s a self-paced course so you can take it anytime at your convenience. You will have instant lifetime access to the materials so if you ever want a refresher, you can go back to watch the videos. PLUS we add new practice building videos all the time!
If you add new programs, products or services to your business in the future and want to apply these proven strategies, the materials are yours to keep AND are effective for ANY type of business.
We recommend that you stick to the ideal 90 day schedule as you consume the course content and do the work that way, you stay on track for optimal success.
WHAT KIND OF RESULTS ARE PEOPLE GETTING?
Our alumni are seeing more of their ideal clients who are happily paying their full-fee; getting more calls with potential ideal clients each week; hiring new associates at their group practices to support business growth; feeling more confident with a solid marketing foundation and strategy; doubling the amount of attendees to their workshops; being able to leave their full time job to pursue practice full time; feeling happier and more confident in themselves and their practices; being able to support their families; working their ideal schedule and living their dream lifestyle; and so much more! We look forward to adding YOUR results to this list as well.
HOW IS THIS COURSE DIFFERENT FROM OTHER PRACTICE BUILDING COURSES?
We help clinicians fast track their dream practice and dream lifestyle without the exhaustion, overwhelm or going broke.
This course cuts right to the chase. There’s no fluff… you can learn about accounting, how to get incorporated, what to name your business, or what logo design to choose anywhere. What MOST therapists don’t know and what is ESSENTIAL to growing and sustaining a business is MARKETING! Truth is if you don’t know how to brand yourself and market successfully, you won’t have a business, or not for long at least.
In the course, we teach you to focus on your marketing strengths and forget or outsource the rest. We teach the importance of branding, niching, and crafting marketing messages that attract your ideal clients. We help you create a niche, so you can work with the clients you most love.
We practice what we preach. Our course we created out of a need that therapists’ have. OUR greatest strength and passion is for therapists to love the work they do, live their dream lifestyle and work with the clients they love the most and we do that through teaching therapists… marketing and branding.
The sole focus of this course is to help you create an authentic brand and build the foundation of marketing to be successful in private practice (and actually ANY business).
We are also a duo, so you get the knowledge and expertise from 2 practice building experts, not just one. We spent over a DECADE each (that’s 20 years of combined experience) learning what works and what doesn’t for building and growing thriving private practices.
THERE'S A TON OF "DIY" PRACTICE BUILDING RESOURCES ONLINE. WHY DO I NEED TO BUY A COACHING PROGRAM OR E-COURSE?
DIY is good for certain things. Let’s have a “real talk”. A lot of the DIY stuff is free information. It isn’t the whole enchilada. You want a step by step proven system not just pieces of a system. DIY is definitely great for certain things but learning how to market and grow a business is not a DIY project.
If finances are the driving force behind your DIY mentality, we totally get that. However, keep in mind that you will pay the costs you’re trying to avoid… you’ll pay with your time, money, or maybe even both.
When we DIY things sometimes they come out GREAT and other times we waste precious time and money (when we think we were going to save both) by attempting to do something ourselves.
As a business owner, it’s vital to know your strengths, stay focused on those, and outsource the rest. We created the marketing ecourse because we KNOW this is an area therapists struggle the most!
If you want to LEVEL UP and grow your dream practice, investing in yourself by purchasing a proven program, hiring a coach or mentor is PRICELESS. It is actually a RETURN ON INVESTMENT (ROI), in other words… it MAKES YOU MONEY!
Investing in yourself is where the magic happens. It has worked wonders for us as well as our alumni. We are constantly blown away by the results they are achieving. We consistently invest in coaching and mentoring for ourselves and businesses.
I'VE BEEN IN PRIVATE PRACTICE FOR SOME TIME, BUT DON'T HAVE A FULL PRACTICE YET. IS THIS COURSE FOR ME?
This course is 110% for you unless you are quitting your practice tomorrow and going to teach underwater basket weaving, lol.
Whether your goals are to have a full practice, learn how to market to have a consistent flow of clients, market your e-course, workshop, conference, write great marketing copy, etc. This course IS for YOU!
We created the Private Practice Marketing E-Course to support therapists in every stage of their business from the planning stage to the launching stage to the established practitioner who wants to systemize their marketing, expand their income into other areas, or just have greater results in their marketing and business overall.
I HAVE A FULL PRACTICE, BUT WANT TO EXPAND MY BUSINESS INTO A GROUP PRACTICE. WOULD THIS COURSE HELP ME GROW AND MARKET MY GROUP PRACTICE?
Regardless if you’re a solopreneur or group practice owner, our step by step proven marketing system will help you to fill your practice with your ideal clients. As successful practice building coaches and therapists, we have first hand experience in both, so we’ve got you covered.
I TAKE INSURANCE, BUT WANT TO ATTRACT MORE FULL-FEE, SELF-PAY CLIENTS. WOULD THIS COURSE HELP ME TO FILL MY PRACTICE WITH MORE PRIVATE PAY CLIENTS?
Yes, if you’re wanting to fill your practice with the clients you LOVE who will happily pay your full-fee, this is the course for you. We’ve helped clinicians transition off of insurance panels and grow their full-fee, private pay practices. You deserve to work with the clients you love and get paid well. Let us help you get there!
I DON'T PLAN ON OPENING MY PRACTICE FOR A FEW MONTHS. IS THIS COURSE FOR ME?
Unfortunately, the hard facts about businesses are that 80% of businesses fail in the first 5 years. School taught us how to be GREAT clinicians, but most grad schools don’t teach us how to be awesome business owners. A large part of growing ANY business is knowing how to brand yourself and market effectively. If you don’t know how to grow and market your practice, it will be hard to sustain your business.
Being in business is a constant journey of growth as well as personal and professional development. Learning how to brand yourself and create a solid marketing plan BEFORE you open is essential to your success. Let us help you be part of the 20% with a THRIVING practice. We will see you in the course!
I'M STILL IN GRAD SCHOOL, IS IT TOO SOON FOR ME TO TAKE THIS COURSE?
If you aim to open your business anywhere between 3 – 6 months after graduating and can devote time to working on your business while in grad school to launch it successfully, then yes, we would encourage you to join us!
Remember, therapy skills don’t equal business skills. Being a business owner is completely different then being a clinician. Learning about business and marketing and creating a plan to be successful is essential.
HOW MUCH TIME WILL I NEED TO INVEST EACH WEEK TO DO THE WORK?
As a business owner, it’s important to take time away from working IN your business and commit to working ON your business. Throughout the course, we suggest you block out anywhere between 2 – 6 hours per week to work ON your business. Stepping back, looking at the big picture and designing your business creates simplicity, clarity and so much more.
When you invest in yourself and your business on a consistent basis, that’s where you gain major traction and the greatest return on investment. We can’t wait to show you the way!
As you go through the e-course, the amount of “growth work” will vary from week to week. Some weeks will require more time like developing your brand, clarifying your ideal clients, creating marketing messages, and wire-framing your website. Other weeks will be less work, but we recommend you get into the habit of working ON your business each week and not just as part of this course but as a GREAT business practice.
HOW TECH SAVVY DO I NEED TO BE? WHAT PLATFORMS ARE USED?
We make the tech side of things as easy as possible. You’ll need to read emails, click the link to set up an account in our e-course platform and then watch the videos. If you’re in coaching – you’ll log into the e-course platform and then click the link to join the zoom coaching calls, do the work and reap the rewards!
WHAT IF I PURCHASE THE E-COURSE SELF-STUDY OPTION AND DECIDE LATER THAT I WANT TO UPGRADE TO THE E-COURSE + COACHING OPTION?
I'M ON A TIGHT BUDGET, IS THERE ANY WAY TO MAKE THIS COURSE MORE AFFORDABLE?
One thing we do offer is a pay in full discount and payment plan options to help you with the financial aspect of it. We get it!
We spent over a DECADE each (that’s 20+ years of combined experience) learning what works and what doesn’t for building and growing thriving private practices. We’ve worked with coaches, attended seminars, purchased e-course programs, read tons of books, and invested in ourselves to bring YOU everything we’ve learned.
Since 2016, we’ve been LASER FOCUSED on marketing strategies by investing over $20,000 to fine tune everything we’ve learned so we could teach it to YOU. These exact marketing formulas have helped us DOUBLE our income EVERY YEAR since!
We LOVE seeing our coachees get AMAZING results. Coachees have been able to pay back the entire course + coaching in less than 90 days not only that they are MAKING MONEY taking this course! The best part is that they continue to use the information, content to produce amazing results in their businesses. How do we put a number to that?
HOW LONG WILL I HAVE ACCESS TO THE E-COURSE? WHAT ABOUT THE COACHING FACEBOOK GROUP?
If you choose the e-course + coaching option, you will have lifetime access to the facebook group and the e-course program.
WHAT ELSE WILL I NEED TO DO IN ADDITION TO THE COURSE TO BE SUCCESSFUL?
The truth is that if you don’t know how to market and market consistently you most likely won’t have a business. It is essential not only to learn how to market, but you must have and be willing to have a marketing budget. Depending on where you are in your practice and your goals, we recommend 15% – 25%+ of your income go to marketing especially in the beginning to get your practice up and sailing. Start this VERY moment, don’t wait for the course to begin. This will for sure help you succeed!
WHAT IF I NEED HELP AFTER THE 90 DAY E-COURSE + COACHING PROGRAM?
We are currently in the works of other ways to help and support coachees, check with us about our newest programs.
WHAT IF I'M NOT HAPPY WITH THE E-COURSE?
For the E-Course + Coaching option, we’re committed to your practice SUCCESS and want you to be fully satisfied with your experience! That being said, if you purchased the E-Course Self-Study and aren’t happy with the course, you have 14 days to take advantage of our money back guarantee less the cost of bonuses you received at the time of purchase.